Premia Entertainment


Premia Group (The Real Estate Guru venture) has entered into new business vertical by the name of Premia Entertainment. It is an Indian Entertainment company established by Mr. Tarun Shienh (Chairman, Premia Group and The Real Estate Guru). Premia Group has entered in entertainment industry and has tied up with Anand Kumar Production which will be coming up with three films.

Premia Entertainment will launch ten movies within one year and has come up with its first venture - ‘Desi Kattey is an action-drama film directed and produced by Anand Kumar. The film was released on 26 September 2014.

After the release of, Desi Kattey, Premia Group made a formal entry in film world. With Sunil Shetty, Jay Bhanushali, Akhil Kapur, Sasha Agha, Tia Bajpai, Ashutosh Rana, Murli Sharma, Claudia Ciesla – who made cameo appearance in item song Patne Wali Hoon -- Nishikant Dixit and Santosh Shukla in main star cast, the film was released in 2014 and did an adorable business on box office.

Since then, so many times people ask me why I not spoke on Bollywood or film industry. Keeping the interest of common people in view, I would like to shed some light on the Bollywood.

It was with historical movie on Raja Harischandra, that laid the foundation of Indian cinema in the year 1899. Since then, Indian cinema has covered a long distance and laid so many important milestones. Today, India is world famous for its blockbuster movies which are main means of entertainment for millions of common people. Over the years, India has emerged as a major film producing country. In fact, in terms of numbers, India is the second largest country second to only the USA. This alone explains the magnitude of India’s film industry.

Mumbai (formerly Bombay), Chennai, Kolkata, Hyderabad are the major film producing centres in India. Among them, Mumbai is the largest film producing city, as almost all the Hindi films are produced here. Abroad, India is known primarily for its Hindi films, even though films made in other languages such as Bengali, Tamil, Telugu, Malayalam, and others are no less important than Hindi films in terms of storyline and star cast. But, I would like to keep my description limited to Hindi films only because these films are popular all over the country as well as in foreign countries also and Indian film industry is known as Hindi film industry abroad.

Over the years, Bombay film industry has come to be known as Bollywood. The name Bollywood is a combination of Bombay (Mumbai’s old name) and Hollywood and it is often used to summarize all movies produced in India. Bollywood is the biggest center of the Hindi movie industry in India.

Bombay became the center of India’s Hindi cinema industry when the Lumiere brothers (Auguste Marie Louis Nicolas and Louis Jean), who came there for the first time in 1896 to introduce their creation – the cinematograph. They moved around the city showcasing their invention and the film made by it at public places. It was then that, inspired by their invention, Dhundiraj Govind Phalke (now popularly knows and Dadasaheb Phalke) got associated with Lumiere brothers and learnt finesse of filmmaking under their tutelage.

Dadasaheb Phalke is considered the father of Indian cinema since he was the first one to make a full-length movie Raja Harishchandra in 1913. In it, both male and female characters were played by men.

Early Indian Cinema
In those early days, under the influence of Dadasaheb Phalke’s movie many people were inspired to start making films or working in movie production. By the 1930s, Indian film industry expanded considerably and 200 movies were being produced per year in India.

First Indian talkie
The first Indian film with sound was Ardeshir Irani directed “Alam Ara”, which was premiered in 1931. Six years later, in 1937, Kisan Kanya, which was directed by Moti B. Gidwani, became the first Indian color movie. The earlier Indian movies were inspired by ancient texts. Many of the movies’ plots were based on stories taken from ancient Indian epics, the Parsi theatre or the traditional folk theatre of India. During the 1940s, when India freedom movement was on its peak, films also took a patriotic hue. Several of the films produced in that era were banned by the British government.

1950s, was the period when India’s most critically acclaimed movies were made despite the difficulties that the country was facing after newly gained Independence and was struggling build its infrastructure. Also, India’s biggest movie stars were born in this period. The movies of those years depicted the social and economical problems and struggles that society was facing. By the end of the 1950s, a new trend in Indian filmmaking was born. The new movies featured comedy, laughter and rock music, rather than dramatic scenes and sad songs. The movies were presenting new concepts - those of love, laughter and happiness. By the 1970s and until the 1990s, Indian cinema went back to its previous role of recreating the sad and difficult everyday life of society. In the 1990s, the industry went back to the romantic movies and comedies of the late 60s.

Music in Indian cinema
Music has always been a part of Indian cinema since the first talkie. “Alam Ara” featured seven songs. The movie “Indra Sabha” from the 1932 included 69 songs. Nowadays, Indian movies especially Hindi films have on average between six and ten songs. Bollywood movies are not just about the story, the directing and the acting. The music in a movie is just as significant. Composers in the Indian movie industry are as important as directors and producers. The songs from movies have been influencing the music business and pop culture for decades.

An interesting fact about the songs in Indian movies is that they are played as a background sound, rather than part of the dialogue. They are sung by professional singers and lip-synced by the actors. But since the lyrics and choreography are carefully synchronized, the viewers are left with the impression that the song is a part of the act, as it would be in a traditional theatre musical.

The style of Bollywood movies has made an impact even on Hollywood productions. Various internationally successful Hollywood movies, like “Moulin Rouge” and “Slumdog Millionaire” have been inspired by the style and structure or the stories in Indian movies.